CHICK-FIL-A: A Chicken Empire documentary
A documentary about the origins of Chick-Fil-A and the story of its creator S. Truett Cathy.This documentary narrates the success story
of S Truett Cathy's amazing success story.
Chick-fil-A is an American fast food restaurant chain headquartered in the Atlanta suburb of College Park, Georgia, specializing in chicken sandwiches.Founded in 1946, it is associated with the Southern United States. Chick-fil-A has more than 1,850 restaurants in 41 U.S. states and the District of Columbia.
The company's culture is strongly influenced by its founder's Southern Baptist beliefs. All Chick-fil-A restaurants are closed for business on Sunday. In 2012, CEO Dan Cathy's public statements in opposition to same-sex marriage became the subject of public controversy.
The chain's origin can be traced to the Dwarf Grill (now the Dwarf House), a restaurant opened by S. Truett Cathy, the chain's former Chairman and CEO, in 1946. The restaurant is located in Hapeville, Georgia, a suburb of Atlanta,and is near the location of the now-demolished Ford Motor Company Atlanta Assembly Plant, for many years a source of many of the restaurant's patrons.
In 1961, after 15 years in the fast food business, Cathy found a pressure-fryer that could cook the chicken sandwich in the same amount of time it took to cook a fast-food hamburger.Following this discovery, he registered the name Chick-fil-A, Inc. The company's current trademarked slogan, "We Didn't Invent the Chicken, Just the Chicken Sandwich," refers to their flagship menu-item, the Chick-fil-A chicken sandwich.
Cathy initially called his creation a "chicken steak sandwich", but he wanted to create a more appealing name. Because the fillet is the best cut of beef, Cathy chose to call the chicken in his sandwiches a "fillet", hence the name "Chick-fil-A". The capital A is supposed to connote high quality.
The first Chick-fil-A opened in 1967, in the food court of the Greenbriar Mall, in a suburb of Atlanta.During the 1970s and early 1980s, the chain expanded by opening new franchises in suburban malls' food courts.The first freestanding franchise was opened in 1986, and the company began to focus more on this type of franchise than on the food court type. Although it has expanded outward from its original geographic base, most new restaurants are located in Southern suburban areas.As of 2012, the chain has approximately 1000 stand-alone locations.It also has 32 drive-through-only locations.Chick-fil-A also can be found at universities, hospitals, and airports through licensing agreements.
Since 1997, the Atlanta-based company has been the title sponsor of the Peach Bowl, an annual college football bowl game played in Atlanta on New Year's Eve. Chick-fil-A also is a key sponsor of the SEC and the ACC of college athletics.