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Social Media backlash over Spur's waffle-maker post

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There has been strong social media backlash about a post made by the Grand Canyon Spur Steak Ranch in Pinetown, regarding one of their employees.

 

The post, which has since been taken down, had one of their employees, identified as Ma Dudu, holding a plated waffle.

 

“Did you know that Ma Dudu has been our Waffle maker for the past 25 years! In her career, she has made a whopping 37,485 waffles and still going strong. We salute you Ma Dudu and thank you for your dedication and years of service,” read the caption.

 

The message was however met with severe criticism on Twitter.

 

It did not take long for the matter to start trending, with many people questioning how a woman had remained in the same position, with no advancement, for 25 years.

 

Spur CEO Pierre van Tonder referred all enquiries to the franchise owner, Morne Brown.

 

Brown could not be reached for comment on Saturday.

 

Source: http://www.news24.com/SouthAfrica/News/social-media-backlash-over-spurs-waffle-maker-post-20171007

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I'm not sure if Dove's marketing department is legitimately oblivious or teaching us a lesson in effective bang-for-buck advertising. All it took was a Facebook post and it's not like I'd shun the brand over this...


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And then you see the full ad and realise it is actually a video:

 

DLp3Qr3VAAAA_Ae.jpg

 

Easy to make something seem racists (or like something else) if you selectively screen grab and give it new context as a still picture. Bet you I can make The Lion King racist that way if I have enough time.

 

So what really happened here is just another bunch of snowflakes looking for something racist behind every corner and the media joining in for the click-bandwagon.

 

#BringBackTheDoveAd


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This is Spur related, not Dove :P

 

BWHAHAHAHAHAHAHHAHAHAHAH!!! My bad.... I can't keep track of all the "social media outrage", there's a new one every week...


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