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Small business entrepreneur(ess) making it big

Many long-time small business owners would agree with the line from the 1970s song by the band Faces: “I wish that I knew what I know now.”

Over years of running a small business, owners inevitably gather many lessons about how to grow and run a business more effectively. Thankfully, many of these owners are more than happy to share their insights.

This week we are chatting to Celeste Erskine owner of the local online fragrance shop


FDLV owner


You’re a new addition to the crayon box. What color would you be and why?

I’d be coral; everyone needs a coral crayon!

Bright colours have such an influence on your emotional state, no more than fragrance though. Fragrances are one of the most incredible, instant mood lifters out there.


FDLV? What does that even mean?

So, funny story… no it’s not (: It is actually an initialism (acronym) for the French phrase Fleur de la Vie meaning Flower of Life – flowers being our original fragrance providers, good guy flowers!


If you could be any animal in the world, what animal would you be and why?

If I could be any animal; I’d choose to be an English Bull Terrier. They are boisterous, determined, good looking and bring so much joy!

Similar to my attitude and mission with FDLV; I’m determined to provide efficient, personalised service and quality fragrances (instant mood lifters) to all women.


What was the last gift you received?

Wimpy just gave me a free coffee, at the traffic light on my way to work, this morning!

BTW, when obtaining your sample of FDLV Fragrances (, you receive a coupon, you can use when purchasing FDLV online, to get 10% off.


What are you known for?

Taking photos of the sky, I always see interesting cloud formations and colours. Oh, and being dramatic when expressing myself, haha!

We should all start searching for the small miracles around us, it’s so refreshing and inspiring.


What do you work toward in your free time?

I love listening to self-development audios.

Self-bliss is what I want for every woman. We should work towards it, one step at a time. Starting your day with a sprits of your favourite fragrance, to up your mood, is the best kick starter.


Can you name three consecutive days without using the words Wednesday, Friday, or Saturday?

Of course I can; yesterday, today and tomorrow 😀 or Sunday, Monday, Tuesday…

‘Apply what you learnt yesterday, be your best self today and your future-self will thank you tomorrow’ FDLV


There you have it; everything from being a crayon to being your ultimate-self.


FDLV Fragrances, launched May this year, has a convenient online store, though if you’d like to try it out yourself, it’s available from various salons and spas across the Northern Suburbs of Cape Town, each with testers readily available ( Each fragrance has been carefully selected to provide an uplifting atmosphere. FDLV Fragrances contain 20-40% fragrances oils, which is classified as a Perfume, also not tested on animals.

An amazing perfume with chic, minimalist packaging at such an affordable price – ONLY R119, who can resist?



The Platinum Wealth Newswire publishes content from opinion pieces submitted by various financial writers, journalists and analysts. Got a story? Send us an email to: news [at]