The tools that power Platinum Wealth
#1
Knowledge is power in today’s marketing efforts. It is crucial that businesses have the latest solutions to track, analyze and personalize their marketing efforts.

For those that need some help determining the best tools to help their businesses excel - here are the marketing tools we use:

Tracking and analytics
When your business is still new like PlatinumWealth is now, it is of utmost importance to define clear, specific goals. This enables you to think strategically, measure progress, and be aware of the direction that your business needs to be moving towards.

Google Analytics - This free tool is in the toolkit of every successful marketer.

Crazyegg - Using heat maps, this tool highlights the areas of our website and forum that gets the attention so it enables us to understand our audience.

Finding Influential people
We are constantly looking for new ways to create awareness around our brand. And we've found that using influencers to build the SEO value is a great way to do it.

Klout - This Chrome extension reveals the Klout score of a content creator. Klout helps people excel at social media, it's perfect for entrepreneurs who want to build their audience.

Traackr - This tool helps us locate relevant influencers based on our brand objectives and manage them.

Content Ideas
A single good idea every now and again is not enough…you need several. If you’re working efficiently (in batches), you should be coming up with at least 25 at a time, but then writing about only the best ones.

Buzzsumo - This is our go to product. This helps us learn what content performs best for a specific topic.

Google Trends - This is not really a tool, but if you want to know what people are talking about right now, this is the website to visit.

Google Alerts - This helps us set up alerts for certain topics that you care about.

Project management
One of the biggest challenges we face as entrepreneurs is staying on top of everything.

Trello - It's a free project management tool that helps you get organized. It is super versatile, so it can be used for many different types of things. We wrote our E-book in Trello.

Dropbox - Dropbox is great for storage and backups. It has a huge amount of awesome plugin apps to improve your experience.

Mega - Secure cloud storage, you get 50GB for free. We use it to store large files and content backups.

Email automation
Automating our emails enables us to save time and focus on more important aspects of the forum. We have bespoke software that we use for email communications, however there are some tools that provide incredible insights, these tools are used by us from time to time.

Mailchimp -  Whether you need to sell your products, share some big news, or tell a story, their campaign builder makes it easy to create email campaigns that best suit your message.

Marketo - While it can be pricey, Marketo’s email marketing solution is robust.

Social-media management
Here at PW it's a daily grind to create content, schedule shares, engage with followers, repurpose content, share others’ content, community management… This list could go on forever.

We have found that the only way to effectively manage social media at scale is with the use of social media management tools that can improve our efficiency.

Hootsuite - It allows us to post threads to all social media networks and monitor Twitter and Google+ all in one place. The best thing about this paid for service is that it gives us an incredible insight in what our competitors are doing and how we can do it differently and better.

Bit.ly - It's a url shortener and click reporting tool all in one. It’s great for Twitter with short posts, and also tracking the clicks to help us understand how well our content converts traffic to the forum.

Bonus
Choosing the right social media management tools for your business requires you to have a good understanding of what your needs are. While a lot of the programs that we use here seem very cool, you might not need all the widgets and doo-dads to succeed.

TweetDeck - If Twitter is your primary social network, Tweetdeck is worth a look.
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