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South Africa's Project Ubu Coin ?
I've been looking at Ubu and everything around their model and although it sounds reasonable, I'm still a bit in doubt of potential growth in value of their coin. I understand it's a long term return (for the investor) but I'm not so sure if they can pull it off. 
Any thoughts ?

Doubt they will pull it off and if I am not mistaken they want ID documents as well upon registration. Less than zero reasons for them to collect personal information about you - on the blockchain nobody knows you're a fridge.

So to me, this looks like a data-capture/Advertising business model in disguise.
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ETH 0x023f29596Bf80c521C906f80ee305fADc3B1Be3C BTC 1GeXS8t5KtYvyMAf5hhwtdxM9Ba9EWQqMz

For someone not familiar with ubu coin, brief explanation please?

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